Become a Vendor

The Alliance of Wisconsin Animal Rehoming Efforts will be celebrating its 1st pet expo in La Crosse at the Omni Center on October 27, 2024. Our charitable expos welcomes 1,000s of visitors annually, to experience pet loving shopping and services, educational experiences, and some of Wisconsin’s cutest adoptables.  Pet Expo LAX and Pet Expo MKE are two of the largest fundraising event for animals produced in Wisconsin, with proceeds benefiting the state’s homeless pet population. We hope that you will join us as a vendor for this wonderful event!

Please read through the following prior to completing your 2024 registration. Contact the Expo Director, Beth Enneking at 414-484-0416 with any immediate questions.  Thank you!

Review Before Registering

  • Please review the 2024 Pet Expo LAX Floorplan. Registration requires you to note first, second and third choices for booth space.
  • 2024 Booth Pricing – Every standard booth is 10’x10′ and includes a covered, skirted table and 2 chairs. NOTE: If you do not need a table and/or chairs, please note as such on your registration.
    • For Profit Businesses Featuring Products or Services
      • Standard Booth – Pet Related Product: $150
      • Standard Booth – Non Pet Related: $200
      • Additional Booth: + $150
      • Corner Booth : +$50
      • Quad Booth (20×20) – Pet Related Product: $550
      • Quad Booth (20×20) – Non Pet Related: $750
    • Rescue, Shelter and Non-Profit:
      • Standard Booth-AWARE Member: $75
      • Standard Booth-Non-AWARE Member: $100
      • Additional Booth: + $75
      • Corner Booth: +$25
      • Quad Booth (20×20): AWARE Member – $275, Non-AWARE Member – $375
  • By submitting the online application, you are reading and agreeing to the terms of Booth Rental Agreement.  To obtain the booth agreement, click on the following 2024 Vendor Agreement Policies and Procedures
  • Become a Sponsor! Most Sponsorship Packages include booth space!
  • To apply for booth space, complete the booth application online below.  You do not need to print and mail in the application if you complete and submit the application online below.  A confirmation email will be sent to the email address that is included with the registration.
  • Payment Options:
  • Check – Make payable to: AWARE.  Mail to Beth Enneking/Expo Director, W222N8208 Plainview Pkwy, Sussex, WI  53089.  No checks will be accepted after 9/26/2024.
  • PayPal – Accepted up until date of show! Please send funds to [email protected].  Please include your organization name when sending.
  • Credit Card – Accepted up until date of show! Please request an Electronic Invoice by emailing [email protected]
  • Booth spaces will be assigned and posted to the List of Exhibitors on, only after FULL payment is received. The Expo Team reserves the right to reassign booth space based on show needs. Exhibitors that have paid in full by October 10, 2024 will be included in the printed program.
  • The number of pet treat vendors will be limited based on final show size.  We further reserve the right to refuse applications. No refunds for space.
  • Exhibitor Move-In: Saturday, 9:00AM – 5:00PM and Sunday morning, 6:30AM – 8:30AM.  Show begins at 9AM!
  • Vendor/Exhibitor Access: Vendors and their staff entering via the Exhibitor Entry by 9:00AM on the day of the expo will enter at no charge.  After 9:00AM, vendors/exhibitors will be given an entrance ticket for $3.00 (66% discount).  There are no physical tickets or wristbands.  Hand stamps will be issued for in and out access.  The discounted entrance is only available through the Exhibitor Entrance on the north side of the Omni Center.  Sorry, no discounts will be given through the public entrance.
  • Rescues must show a relationship with a local humane society whereby you are actively pulling animals from the facility.   Pet Expo LAX’s producer is the Alliance of Wisconsin Animal Rehoming Efforts (AWARE).  Because of AWARE’s Mission, it is important that exhibiting rescues and shelters directly support homeless companion animals in Wisconsin.  Therefore, for exhibitor reference purposes, we require the names and contact information of two Wisconsin shelters from which the rescue pulls and rehomes animals.  At application time, information can be sent to [email protected].  More information about AWARE can be found at 
  • Pet Expo LAX is a fundraiser produced to provide assistance to and promote adoption of animals in the State of Wisconsin.
  • Check out Vendor Info for Expo Day move in/out and other logistics.
  • SPECIAL REGISTRATION PROMO – Get a FREE Corner at Pet Expo MKE on February 1, 2025! Promotion ends August 1, 2024 – Register and attend Pet Expo LAX,, on October 27, 2024, and get one corner fee refunded for your booth registration at Pet Expo MKE.  Value up to $75!  Both registrations must be paid in full and corner reimbursements/refunds will be issued in November 2024. Pet Expo MKE information at